SWEET Online Fundraising Blog

Godin admonishes nonprofits for lack of creativity...again

http://sethgodin.typepad.com/seths_blog/2009/09/the-problem-with-non.html

Godin uses Twitter as his example this time.  Currently there are no nonprofits in the top 100 users of Twitter.

The last time Godin shared similar thoughts, they were related to nonprofits and their use (or lack thereof) of his own Squidoo lenses.

http://www.netsquared.org/godin

It really doesn't matter what the technology is.  A few years ago I blogged about my theory that nonprofits take 10 years to adopt to anything new. 

 http://blueskycollaborative.typepad.com/blog/2006/04/squidoo_lenses_.html

My theory, though untested, is approaching Law of Nature status as disruptive technologies emerge seeminlgy everyday.

Twitter was founded in March 2006 so, NPO's should be on board in 2016.

Godin's right.  Twitter is just another example.

What's wrong with Google?

What happened to Google?  I used to adore this search engine.  But I'm a little sick of my search results being filled with sites developed on geocities 12 years ago with no useful information and a bajillion text links acquired through link exchanges over the past decade. 

Exhibit A:  Search on 'cats':  http://www.google.com/search?hl=en&lr=&rls=GGLG%2CGGLG%3A2005-26%2CGGLG%3Aen&q=cats

Site #2 in the search results:  http://www.fanciers.com/

This sucks.  You can find this happening with almost any search term. 

STARTING my searches on wikipedia is a much better use of my time.  And if I'm looking for products and stuff I go to yahoo.  Otherwise, I'll be wasting my time sifting through useless sites.  It's unfortunate.  This once great search engine has forgotten its roots and has not responded well to the recent explosion in content. 

Customer-Made Trend Puts Innovation in the Hands of the Customer

CUSTOMER-MADE: “The phenomenon of corporations creating goods, services and experiences in close cooperation with experienced and creative consumers, tapping into their intellectual capital, and in exchange giving them a direct say in (and rewarding them for) what actually gets produced, manufactured, developed, designed, serviced, or processed.”

Read the rest of the article at trendwatching.com.

There are some large and very important companies inviting and even paying customers to develop their products. 

Nonprofits take note.  The days of sending the annual report once a year to keep donors informed is over.  Donors will expect, no - demand, to help shape what you do and and how you finance your operation.  Organizations that can meet this demand will thrive.  Those who can't will die.  Read the rest of the article at trendwatching.com.