It's always nice to spotlight our clients who make the most of their event with the SWEET Fundraising Software for A-thons.
JRunners (http://www.jrunners.org/) did just that in a recent 5K Race (http://ourplace5k.jrunners.org/) where they raised over $90,000 for Our Place. The original fundraising goal was $75,000. The keys to the success of this campaign?
- A Compelling Cause that is apparent immediately on the home page of the site and i'm sure through other materials and communciations.
- Committed runners who agreed to raising a minimum fundraising amount. Runners who didn't reach their commitment were billed for the remaining amount. This is something many organizations are afraid to do to their own peril.
- Aggressive management of the race with constant follow-up and feedback with runners, vendors, and sponsors.
- And, of course, the world's best a-thon website.
