Follow Us

  • Follow Blue Sky Collaborative on Twitter   Follow Blue Sky Collaborative on Facebook   Subscribe to Blue Sky Collaborative's RSS  Feed

About Blue Sky Collaborative

  • about our

    Blue Sky Collaborative is a privately held Boston-based company committed to building the best web-based software products available in order to help non-profit organizations live their mission, achieve their goals and make the world a better place. Blue Sky Collaborative has been in business since 2003, and was started by people who understand the non-profit world. Our clients are our partners and we begin everyday excited about the work we are doing together.

    who uses our
    products &

    We've worked with non-profits of all sizes, from start-up all volunteer grassroot efforts to global non-profits, and for a variety of causes, from political to humanitarian to disease related charities. What unites our clients is that they are looking for an easy, effective and affordable partner to help them understand and solve the technology challenges they face. No where is this more clear than with our clients that use SWEET, our online pledge event and viral fundriasing software.

« Slideshare Platform Underused By Nonprofits for SEO | Main | Facebook Causes Continue to Show Little Promise as Fundraising Tools »


Ken Goldstein

I think you're looking at the wrong numbers. Whether they've raised $1.36 or $2.40 per current "member" is insignificant.

I want to know how much did they spend to raise the $388,000? Was that from current donors who gave through Facebook rather than their mail appeal? Or was a significant amount of that from new donors?

The cost of acquisition per donor is an important part of deciding whether or not the Facebook strategy is paying off. Obviously, if it's more than $1.36 then there better be some other value for the organization using Facebook Causes other than the income.

But, I'm willing to guess that the the cost per donor is quite small, and, once the Causes page is up and running, the marginal cost for each additional donor acquired goes down.

I'd love to hear from somebody from the Nature Conservancy with more data, and whether or not they feel they've gotten a good ROI from Facebook Causes. They're no bunch of dummies. I'm guessing they've done the analysis and are satisfied.

Syam Buradagunta

Thanks for the thoughtful comment. You've raised a great question. How much are they spending on their Causes page? What do you think? An FTE for 3 years or so? Perhaps they spent $150K to raised that $388K? If so, that's not efficient.

The whole attitude around Causes baffles me. It's a marketing tool. Marketing should lead to sales/donations and revenue, right? The fact that intelligent folks like yourself and the people at Nat. Conservancy would deem revenue insignificant is difficult to believe and is somewhat baffling. Somebody please explain this to me. Am I too fixated on the bottom line? Am I the only one who is skeptical? I agree with you. Someone at Nature Conservancy, needs to tell us what they've gained from your Causes page. My MBA is telling me that it wasn't a good investment at all. Thanks again, Ken.

Lasting Power of Attorney

The essential point, is that Facebook was never designed as a fundraising tool.

computer service orange county

They are social networking sites - so it will help you network with friends and family. Not a fund raising sites.

The comments to this entry are closed.


  • Alltop, all the top stories recognizes Blue Sky Collaborative as a top fundraising blog.

NonProfit Marketing

    Nonprofit Marketing
Blog powered by Typepad