How Much Money Will My Event Raise?

For pledge event like walkathons, bowl-a-thons, marathons, triathlons, and other  peer-to-peer fundraising events, here's a good rule of thumb.

Number of people who are raising money  X  5  X  50  = Total amount raised.

For example:

100 people   X  5  X  $50  =  $25,000 raised

If you want to raise $25K, recruit a 100 people to raise money. 

This is based on a gazillion data points over nearly a decade clients using SWEET Walkathon and Pledge Event Software.

You can expect a participant in your walk or pledge event to acquire 5 donations.  The average donation size is $50.  Use this info for projections and also to gauge how your event is doing.

Comments

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Wow thats a big money!! Thanks for the info...