Corporate Social Responsibility 2.0: ASK's 5th Annual Fun Walk & 5K

Amidst the doom and gloom in the nonprofit sector, we're happy to share some success stories.

Nonprofit leaders will tell you that sponsorships/handouts are not happening anymore.  Cash-conscious corporations are reluctant to give handouts in the name of Social Responsibility.  That ship has sailed.

However, ASK (www.askweb.org) is proving that corporations are more likely to invest in a nonprofit's viral fundraising campaign to facilitiate revenue generation and awareness.

There are 2 reasons that we are seeing more of this model, especially in the health sector.

1.  Low cost CSR:  The money that is given to the nonprofit is coming from donors outside the corporation.  Shareholders love this.  ASK has raised over $100,000 in their 5th Annual Fun Walk & 5K http://www.askwalk.org/ and Anthem (http://www.anthem.com/) can take credit for this without incurring the cost.

2.  Viral marketing:  Walkathons and other pledge fundraisers have a viral component.  Every event participant, donor,and visitor to the web site http://www.askwalk.org/, will see the generosity of Anthem.

Anthem can deliver $100,000 to ASK without spending $100,000.  They can fulfill their CSR objectives without compromising their fiduciary oblgiation to their shareholders.  ASK gets the money that it needs. 

Everybody wins.

Comments

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Nonprofit leaders will tell you that sponsorships/handouts are not happening anymore. Cash-conscious corporations are reluctant to give handouts in the name of Social Responsibility.

[Blue Sky Collaborative]

agreed. handout days are over. so many companies are incorporating CSR programs into their marketing efforts. Handout days are over.