The Spina Bifida Association of Western Pennsylvania (SBAWP) recently launched "Light up a Life," a viral fundraising campaign. Participants in the campaign raise money online in order to meet their own fundraising goal.
"Light Up A Life" can be found here: http://lightupalife.sbawp.org
One participant, Libby Powers, has set her fundraising goal at $4000. A lofty goal considering that the Theaverage amount raised by participants in viral fundraising campaigns is $250. Libby’s online fundraising profile can be viewed here. http://lightupalife.sbawp.org/sbawp/participantpage.asp?fundid=9&uid=12&fkroledescid=5
Many of the participants in SBAWP’s viral fundraising campaign are actually individuals with Spina Bifida who are beneficiaries of SBAWP’s services. Libby, herself, has benefited directly from SBAWP’s work. She states in her profile, "As a someone who personally attended these retreats and camps for over a decade, I can vouch for how incredibly important they are!"
We anticipate very high response rates on "asks" made in this campaign. The early results are promising. SBAWP has netted over $3000 , 48 donations, and 50 participants in 3 business days. The early success has the organization thinking about loftier goals for the program in the future.
For more information about SBAWP visit http://www.sbawp.org. To learn more about the Light Up A Life campaign, please visit http://lightupalife.sbawp.org or contact SBAWP’s Development Director, Sue Powers @ spowers@sbawp.org.
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