Charity Bike Ride Raises over $300K for Sister to Sister

Sister to Sister recently held their bike-a-thon, Bike for THE Heart and so far have raised over $300,000.

www.bikefortheheart.org

I can't stress enough what a great job their folks did to put on a world-class charity cycling event.  We can all learn from their efforts.  Here are some factors that led to the success of their pledge fundraiser.

1. So many options for everyone to participate including families with young kids and skilled cyclers.  http://www.bikefortheheart.org/bfth/schedule.asp
2. It was fun.  The agenda is off the charts with Ringling Bros., A cappella groups, food, music, etc... It looked like a lot of fun.   http://www.bikefortheheart.org/bfth/schedule.asp
3. Lots of incentives for top fundraising teams and individuals.  http://www.bikefortheheart.org/bfth/prizes.asp
4. They went viral.  Sister to Sister also had incentives for people that recruited participants. 
5. Well designed fundraising web site that made it easy for folks to register and donate.
6. Professional and attractive site design that made corporate sponsors more likely to give.  Trust me, no one will want their logo on your site if it is crap.  People will tell you that your design does not matter but you shouldn't listen to them because they are wrong.

Sister to Sister is becoming one of my new favorite orgs.  Their attention to detail, creativity, and effectiveness shone through in the Bike for THE Heart event.

You should check it out if you want to see how to put on a first class bike-a-thon.

Comments

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Good work done here for charity.