Viral Fundraising Samples and Mini-primer

Durrette Consulting has created some good viral fundraising campaigns that can be found here:

http://www.durrette.net/viralfundraising

Also available at the link above is a brief explanation of viral fundraising.

Key takeaways include:

1. Viral fundraising campaigns can take many forms and are limited only by an org's creativity
2. Successful viral fundraising campaigns are done online
3. Most viral fundraising campaigns are centered around an event or specific goal