The Jewish Federation of Greater Atlanta recently launched Community Campaign 2010, a viral fundraising campaign that hopes to use the dollars raised to aid the most vulnerable among us, ensure that Jewish culture and traditions live on, and strengthen the critical link between our local community and Jews around the world.
http://urnext.jewishatlanta.org/jfcampaign/
Viral fundraising is catching on at Jewish charities.
Although many Jewish charities are still grappling with the notion that their message will be in the hands of e-philanthropists on fundraising platforms like SWEET Viral and Pledge Fundraising Software, they are coming to terms with the fact that "in five years online giving would dwarf the returns now" and "if they (bigger charities) don't embrace the newer technology, the smaller organizations will come in and we'll reap the benefits."
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