Every single one of our clients has reported their highest fundraising revenue ever in their walkathons, bike rides, road races, and a-thons in 2008.
Many of them also report 40-60% decreases in their sponsorships and major donations. I noticed the trend a while ago. I'm starting to come to the conclusion that the "a-thon" model is not affected by the poor economy. Even pledge events that were being held during the height of the financial meltdown raised more than ever.
Recently, I found more proof of the stability of the "a-thon" model. The Pan Mass Challenge raised $35 million this year. $2 million MORE than last year. Congrats to the PMC and their fearless leader Billy Starr.
This is not to say that anyone who organizes a fundraising bike ride will make $35 million. But organizations that commit to a pledge based event, whether it is a walk, bike ride, or road race can surely expect revenue increases from year to year if they organize their event properly and use a great online fundraising site like SWEET.
I'm seeing more and more evidence everyday that a properly done "a-thon" will grow every year regardless of the economic environment. Isn't it nice to know that there is something that you can count on?
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