DRM (Donor Relationship Management) for nonprofits will die. You heard it hear first.
And although it will be a long, slow, painful death for most orgranizations, there will come a day when social networking and web 2.0 apps evolve into the relationship tool that DRM promised but never delivered. The result will be strong communities with deep connections between stakeholders and the organization.
That's something that an Excel spreadsheet or Donor Management System simply can not create.







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